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You Spin Me Right ‘Round Baby, Right ‘Round

The biggest area of turn-key businesses is franchises. There is a franchise for ever industry in the world. They are fairly easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald’s is a prime example of a franchise business, more specifically a 12-figure, 38,000 franchises example. There are a few things we are going to cover: Business Format Franchise The Franchise Prototype Franchise Prototype Standards   Business Format Franchise The business format franchise came from an earlier model call the “trade name” franchise. The major change was in the rights. During the “trade name” days, the franchise owner only

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Expand the Life of Your Business

Today we will explore the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business. The four different stages of a business life cycle are: • Infancy • Adolescence • Growing Pains • Maturity We’ll look at what each of these cycles mean and how each of them can assist you in expanding the life span of your business. Infancy This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a new

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Gather the Troops

Today I’d like to focus on the different types of support staff you will require and what makes them so integral. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur   All of these roles must be played simultaneously by different people with the appropriate talents and it’ss all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This person is most often the most

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Are You Aiding & Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire; Some capital; A projected target profit.   This sounds great, but it’s just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles people start slowing and some drop out entirely.

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Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; Use a world-class marketing perspective; Get results!   We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define Your Unique Selling Proposition (USP) Take the time

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