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Are You Aiding & Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire; Some capital; A projected target profit. This sounds great, but it’s just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles people start slowing and some drop out entirely.

Coach Joe Austin

Put Them in a Trance

Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; Use a world-class marketing perspective; Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define Your Unique Selling Proposition (USP) Take the time

Coach Joe Austin

PR Equals Free Publicity

Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity; Merchandising; Promotions. With a solid plan in place that encompasses all of the above, you’ll have a solid foundation to use public relations in the best way possible. Public relations include anything that can be identified as media. Don’t limit yourself to any one form of media. The attention of newspapers, television, radio, magazines,

Coach Joe Austin

How Well Do You Know Your Vendors?

Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the ones who will benefit the most from your success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Always look for great ways to offer your vendors rewards for helping grow your business and everyone wins.

Coach Joe Austin

Telemarketing is NOT Your Enemy

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The success realized from direct mail marketing and the availability of computers can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products and/or services. Here are the key steps for creating a highly effective direct mail

Coach Joe Austin

Are You Aiding & Abetting E-Myths?

Put Them in a Trance

PR Equals Free Publicity

How Well Do You Know Your Vendors?

Telemarketing is NOT Your Enemy

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