Another Secret Revealed
In the last post we outlined the first secret to building a solid customer service plan and how to establish your vision for your business. Today we will discuss the second secret in elevating your satisfied customers to raving fans. It is imperative that you know what your customers want. Familiarize yourself with who your […]
Shhh… I Have a Secret
Customer service is a hot topic and can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something, or trying to communicate through a language barrier. If […]
You Spin Me Right ‘Round Baby, Right ‘Round
The biggest area of turn-key businesses is franchises. There is a franchise for ever industry in the world. They are fairly easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald’s is a prime example of a franchise business, more specifically a 12-figure, 38,000 franchises example. There are a few things we are going […]
Gather the Troops
Today I’d like to focus on the different types of support staff you will require and what makes them so integral. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles must be played simultaneously by […]
Put Them in a Trance
Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP); Put an effective sales offer to work; Avoid the marketing pitfalls; […]
PR Equals Free Publicity
Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity; Merchandising; Promotions. With a solid plan in place that […]
How Well Do You Know Your Vendors?
Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the ones who will […]
Telemarketing is NOT Your Enemy
Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]
Turn Prospects into Customers Overnight!
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]
Make it Pop!
There are 5 major components to good advertising copy (the order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Action. Advertising is sales in print. So you need to consider how to showcase the unique benefits your products/services […]