After 25 years of coaching 18 to 22-year-old young men, Coach Joe Austin has refocused his passion for coaching on the development of entrepreneurs and small business owners. Coach Austin’s super power is implementing systems and processes that produce repeatable results in leads, sales, revenue and profits. Austin also sees business strategy as a life of purpose. “Business owners have a high rate of suicide and divorce,” Austin said, “and I would like to help change that. For every marriage that ends due to a lack of love, one hundred end due to a lack of money.”

Austin spent 16 of his 25 seasons in college football as a head coach, winning two conference championships and five bowl games. During the last ten years, Austin has also been consulting with organizations in the United States, Mexico and Europe.

In 2024, Austin announced the formation of Coach Joe Austin, LLC, a business focused on profit acceleration for small businesses. About his new venture Austin says, “I’ve been consulting for several years and I’m passionate about making it my new focus. I assist business owners who are not growing as fast as they would like, or are possibly in trouble. I help them understand why that’s happening and then I give them a proven process that helps them to immediately attract more clients and make more money than they ever have.”

Prioritizing family was a major driver in Austin shifting his coaching focus. Austin posted about his retirement from college football on social media, saying, “For the first time in my adult life I am putting the needs of my aging parents ahead of the needs of administrators, the needs of my wife ahead of the needs of the coaching staff, and the needs of my daughter ahead of the needs of other people’s children. This was a prayerful decision that I am very comfortable with.”

Aside from coaching, Austin is a world-class powerlifter. In 2024 Austin won the United States Powerlifting Association’s Drug Tested National Champion while posting Texas state records for his division in the squat, bench press and meet total. In November, Austin will compete in the International Powerlifting League World Championships.