The next series of posts will cover how to take maximizing resources and multiply them
for even greater results.
In this first of our four part series we’ll cover:
1. Call in the Troops (strategic partners);
2. Bring ‘Em Out of the Woodwork (referrals);
3. Black Sheep Clients (client reactivation).
Call in the Troops
Finding and securing new clients can be exhausting and expensive. Rather than just
spinning your wheels, find a way to work with other companies to help you find new clients.
Find solid companies with secure, positive relationships with their customers and/or
clients. Also, ensure that their products and/or services are not in direct competition with
yours.
Contact prospective partner companies and have a discussion with them regarding a
mutually beneficial relationship where they will help promote your products and/or
services to their clients and you will provide them a commission on any sales that come
from their client lists.
Make sure to include these key points in your proposal:
• Your products and/or services will not compete with theirs;
• The partnership will not have a negative impact on their current or future sales;
• The partnership will increase their profits;
• The partnership will not cost them anything, nor require any heavy lifting on their
part;
• You will produce all needed marketing materials;
• You will offer an unconditional guarantee on all products and/or services.
Bring ‘Em Out of the Woodwork
If you spend some time to develop a solid referral system, you will draw new customers
and/or clients out of the woodwork through everyone you already know. You can begin
by finding a way to demonstrate to your current customers and/or clients that you value
them and their business. Once you have convinced them of how much they are
appreciated, you need to show them how your products and/or services can significantly
improve their lives or businesses. If you can do this on a consistent basis, your customers
and/or clients will naturally refer new clients to you without hesitation.
Black Sheep Clients
One of the best ways to rejuvenate your business is to find your stray clients and make
them an offer they can’t refuse. First, you will need to understand the reason they strayed
from your business in the first place. There are generally three reasons why customers
and/or clients leave:
1. Unrelated causes that have nothing to do with you;
2. A problem with their last purchase;
3. They no longer benefit from your products/services.
The best way to bring these clients back is to simply contact them. If you don’t reach out
to them, they will never come back. Try to make an appointment to visit them in person,
or if that is not possible at least try to get them on the phone.
Talk openly with your stray clients. Let them know you noticed they were no longer doing
business with you and that you’d like to discuss their experience with them and learn how
you can improve so they would want to do business with you again in the future. Take the
time to make them feel valued and work diligently to ensure their future experiences with
you are exemplary.
This wraps up the first three areas on how to multiply your maximized resources. If you
need help working on any of these ideas or processes, please don’t hesitate to reach out
to me for assistance.
Next time we’ll discuss the next three areas of multiplying your resources. They include:
Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.